Privacy Policy

Last updated: October 9, 2026

Home Team (“Home Team,” “we,” “us,” or “our”) is a product of Eminence Holdings. This Privacy Policy explains how information is collected, used, shared, retained, and protected when you use the Home Team app and website, and the choices and rights you have over your information.
It applies across Home Team and other Eminence Holdings companies, including but not limited to Epiphany, Neptune, Soccer Central, and all future Eminence brands.
Our goal is simple: make better products without compromising user trust or privacy.

1. Our Core Principles
We do not sell personal data.
We do not trade identities.
We do not store or analyze users as named individuals for analytics purposes.
Instead, we focus on anonymous usage patterns and preferences to improve our products and experiences.

2. Information We Collect
We collect two kinds of information: the details you give us so we can set up and run your account, and the usage signals created as you use the app.

Information you provide:

Account details such as your name, email address, and the role you select (player, parent, or coach)
Profile details you choose to add, such as age group, position, and level
Training activity you record in the app, such as drills completed and progress logged
Messages you send us when you ask for support

Information created as you use Home Team:
Home Team uses a proprietary internal data system called Eminence Dimensions.
Eminence Dimensions observes how products are used, not who you are.
Examples of data we may collect:

Feature usage (e.g., drills completed, screens visited)
App interaction patterns (time spent, frequency, general behavior)
Preference signals (content types engaged with, product categories viewed)
Device-level or session-level performance metrics

What we do not collect:

Names stored for analytics purposes
Personally identifiable profiles used for tracking
Sensitive personal data
Data for resale to third parties

Within Eminence Dimensions, users are represented only as anonymous identifiers (e.g., User 139, User 2, User 10,303). These identifiers cannot be reverse-engineered to identify a real person.

3. How We Use This Data
We use your account information to create and maintain your account, deliver the service, respond to support requests, and keep the app safe and secure.
We use aggregated, anonymized insights to:

Improve Home Team features, training content, and user experience
Understand overall customer preferences and trends
Make smarter product decisions across Eminence brands
Reduce irrelevant content and improve relevance

This data helps us answer questions like:

“What types of training do users enjoy most?”
“Which product categories resonate with this audience?”
“How can we improve retention and value for families?”

4. Service Providers
We work with a limited number of service providers who process data on our behalf so the app can run — for example hosting and infrastructure, crash and performance reporting, and payment processing.
These providers may only use data to perform services for us. They may not use it for their own purposes, and they may not sell it.

5. Cross-Brand Data Use Within Eminence Holdings
Eminence Dimensions may share aggregated and anonymized insights across companies owned by Eminence Holdings, including but not limited to:

Home Team
Epiphany
Pawfecto
Other current or future Eminence brands

This allows us to:

Improve products faster
Offer more relevant recommendations
Create better bundled experiences

For example, Home Team may occasionally:

Display other Eminence products
Offer exclusive discounts
Recommend products we believe may be helpful
These recommendations are based on general preference patterns, not personal identity.

6. Marketing & Communications
We respect user choice and communication boundaries.
We only contact users through channels they have opted into.

We never call or email users outside of their stated Email Preferences
Marketing messages are preference-based, not identity-based
You may update or opt out of communications at any time

We do not sell contact lists or provide contact data to external marketers.

7. What We Do Not Do
To be clear, we do not:

Sell personal data
Share personal identities with third parties
Track users across unrelated companies
Contact users without permission

8. How Long We Keep Data
We keep your account information for as long as your account is active.
When you delete your account, we delete or anonymize the personal information associated with it, except where we need to keep limited records to meet legal, tax, accounting, or security obligations.
Aggregated and anonymized usage data, which is no longer linked to any individual, may be kept to help us improve our products.

9. Your Rights and Choices
You can:

Access and review the information held in your account
Correct or update your account details at any time
Delete your account, and with it the personal information associated with it
Opt out of marketing communications without losing access to the app

To delete your account, use the account deletion option in the app, or email us at hi@hometeamsoccer.com and we will action the request.
Depending on where you live, you may have additional rights over your personal information, including the right to request a copy of it or to object to certain uses. Contact us and we will help.

10. Children, Parents & Family Use
Home Team is built for families and youth athletes, and data from younger users is handled with heightened care.
Players under 18 are linked to a parent or guardian, who gets their own login and dashboard. From there, a parent can approve activity, follow their child’s progress, and see how they compare with other players.
A parent or guardian may review the information we hold about their child, ask us to correct it, or ask us to delete it, by contacting us at hi@hometeamsoccer.com.
Data collected from younger users is never used for identity-based marketing, and is never sold or shared with external marketers.
If you believe a child has set up an account without a parent or guardian involved, contact us and we will remove the account and the data associated with it.

11. Data Security & Protection
We take reasonable technical and organizational measures to protect all data we collect, including:

Secure storage systems
Limited internal access
Ongoing monitoring and improvement of data practices

Because most data is anonymized and aggregated, risk exposure is intentionally minimized.

12. Changes to This Policy
We may update this policy as our products evolve.
When changes are made, the “Last updated” date at the top of this page will be revised. If a change materially affects how we handle your information, we will let you know in the app or by email.

13. Contact
If you have questions about this policy, the data we hold, or how to exercise your rights, you may contact us at:
hi@hometeamsoccer.com