Data & Usage Policy

Last updated: [March 2026]

Home Team (“Home Team,” “we,” “us,” or “our”) is a product of Eminence Holdings. This policy explains how data is collected, used, shared, and protected across Home Team and other Eminence Holdings companies, including but not limited to Epiphany, Neptune, Soccer Central, and all future Eminence brands.
Our goal is simple: make better products without compromising user trust or privacy.

1. Our Core Principle
We do not sell personal data.
We do not trade identities.
We do not store or analyze users as named individuals.
Instead, we focus on anonymous usage patterns and preferences to improve our products and experiences.

2. What Data We Collect
Home Team uses a proprietary internal data system called Eminence Dimensions.
Eminence Dimensions observes how products are used, not who you are.
Examples of data we may collect:

Feature usage (e.g., drills completed, screens visited)
App interaction patterns (time spent, frequency, general behavior)
Preference signals (content types engaged with, product categories viewed)
Device-level or session-level performance metrics

What we do not collect:

Names stored for analytics purposes
Personally identifiable profiles used for tracking
Sensitive personal data
Data for resale to third parties

Within Eminence Dimensions, users are represented only as anonymous identifiers (e.g., User 139, User 2, User 10,303). These identifiers cannot be reverse-engineered to identify a real person.

3. How We Use This Data
We use aggregated, anonymized insights to:

Improve Home Team features, training content, and user experience
Understand overall customer preferences and trends
Make smarter product decisions across Eminence brands
Reduce irrelevant content and improve relevance

This data helps us answer questions like:

“What types of training do users enjoy most?”
“Which product categories resonate with this audience?”
“How can we improve retention and value for families?”

4. Cross-Brand Data Use Within Eminence Holdings
Eminence Dimensions may share aggregated and anonymized insights across companies owned by Eminence Holdings, including but not limited to:

Home Team
Epiphany
Pawfecto
Other current or future Eminence brands

This allows us to:

Improve products faster
Offer more relevant recommendations
Create better bundled experiences

For example, Home Team may occasionally:

Display other Eminence products
Offer exclusive discounts
Recommend products we believe may be helpful
These recommendations are based on general preference patterns, not personal identity.

5. Marketing & Communications
We respect user choice and communication boundaries.
We only contact users through channels they have opted into

We never call or email users outside of their stated Email Preferences
Marketing messages are preference-based, not identity-based
You may update or opt out of communications at any time

We do not sell contact lists or provide contact data to external marketers.

6. What We Do Not Do
To be clear, we do not:

Sell personal data
Share personal identities with third parties
Track users across unrelated companies
Contact users without permission

7. Data Security & Protection
We take reasonable technical and organizational measures to protect all data we collect, including:

Secure storage systems
Limited internal access
Ongoing monitoring and improvement of data practices

Because data is anonymized and aggregated, risk exposure is intentionally minimized.

8. Children & Family Use
Home Team is built for families and youth athletes.
We are committed to responsible data practices and age-appropriate protections.
Data collected from younger users is handled with heightened care and is never used for identity-based marketing.

9. Changes to This Policy
We may update this policy as our products evolve.
When changes are made, the “Last updated” date will be revised.

10. Contact
If you have questions about this policy or how data is used, you may contact us at:
hi@hometeamsoccer.com